The hottest industrial quality brand building foru

"Made in China" was hotly discussed at the industrial quality brand building forum Abstract: "quality is the cornerstone of building a manufacturing power." Lu Yongxiang, former vice chairman of the Standing Committee of the National People's Congress and director of the Strategic Advisory Committee, believes that in order to achieve the upgrading of manufacturing industry, reshape the comparative advantages of labor-intensive industries such as textiles and light industry, and quickly enhance the competitiveness of technology intensive industries such as high-end equipment manufacturing, we must adhere to quality first and benefit first, promote the upgrading of manufacturing industry and speed up the construction of a manufacturing power

the national manufacturing Power Construction Strategy Advisory Committee held the "2017 China industrial quality brand building forum" on November 21. At the forum, Luo Wen, Vice Minister of the Ministry of industry and information technology, said that building a competitive advantage of quality brands is a powerful measure to improve the quality of the supply system of the manufacturing industry. We should focus on smart appliances, wearable devices, industrial 10, power off robots, high-end CNC machine tools, domestic large aircraft, and advanced basic materials, carry out quality analysis, study the layout of supply structure, and seize the highland of quality brand development

consolidate the cornerstone of quality

"quality is the cornerstone of building a manufacturing power." Lu Yongxiang, former vice chairman of the Standing Committee of the National People's Congress and director of the strategic plan Advisory Committee, also proposed eight major tasks. He believed that in order to achieve the upgrading of manufacturing industry, reshape the comparative advantages of labor-intensive industries such as textiles and light industry, and quickly enhance the competitiveness of technology intensive industries such as high-end equipment manufacturing, we must adhere to the principle of quality first. Basically, the experimental machines below 1 ton are conventional electronic universal experimental machines, with priority given to benefits, Promote the upgrading of manufacturing industry and speed up the construction of a manufacturing power

China has formed an industrial system with a complete range of categories. Made in China and marketed worldwide, the output of more than 220 kinds of industrial products ranks first in the world, and the quality of some products and projects is approaching the international advanced level. According to zhishuping, director of the General Administration of quality supervision, inspection and quarantine, at present, the passing rate of national supervision and random inspection of major consumer goods has reached 91.9%. Compared with the same period last year, new aluminum alloy materials provide more flexible options for designing new vehicles, reducing 9.36%

at the same time, the management level of made in China has been significantly improved. A number of advanced quality management methods such as six sigma management, excellent performance mode and lean production are widely used in enterprises, and a number of successful quality management practices originating from Chinese enterprises such as "double zero of quality problems" have emerged. The quality consultation and diagnosis work has been continuously strengthened. In 2016, 23 industrial product quality control and technology evaluation laboratories were newly approved, and the construction of the national robot testing and evaluation center has made substantial progress

"China's market demand is accelerating the evolution to personalization, diversification and intelligence, which not only gives birth to a large number of new product quality and brand demand, but also forms a strong adverse effect on improving the quality of the supply system." Luo Wen said

show the brand name card

"brand is the name card of building a powerful manufacturing country." Lu Yongxiang said that we should tell the story of Chinese industrial brands well, publicize and guide citizens and enterprises to enhance brand awareness and brand development concept, establish consumer confidence, form a rational brand choice for consumers in an all-round way, and form a consensus on "the transformation of Chinese products into Chinese brands" in the business community and even the whole society

made in China has made many beautiful brand cards in the world. It is understood that the domestic market share of China's color TV sets, air conditioners, refrigerators, clothing, home textiles and other independent brand products has reached more than 80%. High speed rail, nuclear power, construction machinery and other products have become "international brands" made in China. The brand awareness and brand cultivation ability of enterprises have been continuously enhanced. More than 4000 enterprises have established a brand cultivation management system, and a number of enterprises have achieved a leap from OEM to the cultivation of independent brands. "Strengthening the made in China brand and vigorously developing the brand economy is an inevitable choice to promote made in China to move towards the middle and high end of the international industrial chain and value chain and enhance international competitiveness. It is also an important measure to guide capital, technology, talent and other elements to gather and transform into value to advantageous manufacturing enterprises. It is also an inevitable requirement to improve the quality and efficiency of China's economic development, adapt to the new economic normal, and build a manufacturing power." Lu Yongxiang said

firmly win by quality

"we should firmly establish the awareness of quality first, take improving the quality of the supply system as the main direction, implement the quality subject of enterprises, carry out quality improvement actions in depth, strive to promote quality reform, and unswervingly follow the development path of a manufacturing power that wins by quality." Luo Wen said

according to the statistics of relevant United Nations agencies, the proportion of world famous brands is less than 3%, but it has a market share of more than 40% in the world. According to the list of the world's top 500 most valuable brands in 2017 released by the British evaluation agency, 55 Chinese enterprises are on the list, of which 16 are among the top 100. However, they are still dominated by financial, telecommunications, Internet and real estate enterprises, and there is still much room for industrial brand building

Luo Wen said that enterprises should be encouraged to implement brand strategy and form famous brand products with independent intellectual property rights. Specifically, guide enterprises to formulate brand management system, improve internal quality and consolidate the foundation of brand development around the whole process of R & D innovation, production and manufacturing, quality management and marketing services; Support a number of professional service institutions for brand cultivation and operation, and carry out brand management consulting, market promotion and other services; Create a number of regional brands of industrial clusters with distinctive characteristics, strong competitiveness and good market reputation